philadelphia wanamaker building

The Enduring Legacy of the Philadelphia Wanamaker Building

The Wanamaker Building in Philadelphia, now a Macy’s department store, is a landmark celebrated for its architectural grandeur, historical significance, and role as a retail pioneer. Built in the early 20th century, it was one of the first modern department stores and remains a symbol of Philadelphia’s commercial history. Beyond its retail function, the building is renowned for its stunning architecture, impressive pipe organ, and the Christmas Light Show, a beloved holiday tradition.

A Pioneer in Retail Innovation

The Wanamaker Building, originally conceived and built by John Wanamaker, revolutionized the retail experience. Wanamaker was a visionary who introduced innovative concepts like fixed prices, money-back guarantees, and the concept of browsing without obligation to purchase. This marked a significant departure from the bartering system prevalent at the time, establishing a new standard for customer service and shaping the modern department store model. He also prioritized employee welfare, offering benefits and opportunities for advancement that were uncommon in that era.

Architectural Marvel and Design

The building itself is a testament to architectural prowess. Designed by Daniel Burnham, the architect behind iconic structures like the Flatiron Building in New York, the Wanamaker Building boasts Beaux-Arts architectural style, characterized by its grand scale, ornate detailing, and classical influences. Its exterior features granite and marble, conveying a sense of permanence and elegance. Inside, a grand court rises several stories, creating a breathtaking space that enhances the shopping experience. You can learn more about the building’s architectural style on Wikipedia’s Wanamaker’s page.

The Wanamaker Organ: A Musical Masterpiece

One of the building’s most iconic features is the Wanamaker Grand Court Organ. Originally built for the 1904 St. Louis World’s Fair, it was later purchased by John Wanamaker and installed in the Grand Court. With over 28,000 pipes, it is one of the largest functioning pipe organs in the world. The organ is regularly played and provides a magnificent musical backdrop to the shopping experience, adding to the building’s unique charm and cultural significance.

The Christmas Light Show and Fountain Show

The Wanamaker Building is also famous for its annual Christmas Light Show and Fountain Show, a tradition that has delighted generations of Philadelphians. The light show, projected onto the building’s façade, features dazzling displays of holiday-themed images and animations, accompanied by festive music. The fountain show, located in the Grand Court, features synchronized water displays that dance to the music, creating a captivating spectacle. These shows have become an integral part of Philadelphia’s holiday celebrations.

FAQs About the Philadelphia Wanamaker Building

What is the Wanamaker Building used for today?

The Wanamaker Building is currently a Macy’s department store.

Who built the Wanamaker Building?

The Wanamaker Building was built by John Wanamaker.

When was the Wanamaker Organ installed?

The Wanamaker Organ was installed in the building in 1911.

What architectural style is the Wanamaker Building?

The Wanamaker Building is designed in the Beaux-Arts architectural style.

Is the Christmas Light Show free to the public?

Yes, the Christmas Light Show is free and open to the public.

Summary

The Philadelphia Wanamaker Building stands as a landmark that blends retail history, architectural beauty, and cultural significance. From its pioneering innovations in customer service to its magnificent organ and beloved holiday traditions, it continues to capture the hearts of Philadelphians and visitors alike. The building serves as a testament to the vision of John Wanamaker and its enduring legacy as a cornerstone of Philadelphia’s commercial and cultural landscape.